After this, Spike gets over it because of Travis saying to him that if one of them gets noticed, they all get noticed. As soon as the player defeats Magnus Walker, however, a cutscene appears in which Spike becomes jealous and angry, saying that the player got the chance before Spike did. As the game progresses, the player earns money and reputation among the other drivers and people he meets along the way. Spike ( Adam Long) wants to meet Magnus Walker, Amy ( Faye Marsay) has a desire to greet Akira Nakai, Robyn ( Christina Wolfe) wants to come to Risky Devil, Manu ( Howard Charles) wants to impress Ken Block, and Travis ( Leo Gregory) is inspired by Shinichi Morohoshi.

The story revolves around the player and a small ragtag group of racers waiting to be noticed by any of the game's five icons, all of them being real-world motorsport and street racing figures. A new 'Handling Slider' was exhibited in the E3 gameplay video, which combines the best elements of the earlier Black Box titles' grippy tires, as well as the drift style of the newer Criterion titles. The game features real-life tuning companies including RAUH-Welt Begriff, SEIBON, and RTR Mustang. Need for Speed has a redesigned 'Wrap Editor', and body modifications return to the series after nearly five years. Need for Speed takes place in the fictional city of Ventura Bay and its surroundings which is based on Los Angeles. There are five different gameplay types: Speed, Style, Crew, Build, and Outlaw where players can earn points for engaging in to progress in the game through five overlapping storylines. The E3 presentation shows a part of the story, followed by the customization of a Subaru BRZ which showed the new and improved customization system, and the 'action camera' which was later revealed to be one of the five different camera angles. The first gameplay footage of the pre-alpha build for Need for Speed was revealed at EA's press conference at E3 on June 15, 2015.

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